*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Social media platforms are often flooded with unverified information, and many people use their news feeds as their main source of news. But Snap is working to set itself apart as it partners with global news outlets to launch Dynamic Stories. Vetted news content will be available for users on the Discovery tab, and news outlets will have an easy way to push content out and reach more people. Alan Wolk, Co-Founder and Lead Analyst at TVREV, joins Closing Bell to discuss Snap's push into news, how it will monetize clicks, whether or not another social media site will imitate the feature, and more.
"New Collar" is a recent term coined for tech jobs that don’t necessarily require a degree but do need a specified technological skillset. Matt Calkins, CEO at cloud-computing and software company Appian, joined Cheddar News to discuss the latest. "This new collar movement is about switching the track you’re on and getting out to a higher value track, making the most of your skills," he said.
Ice Cube's 3-on-3 basketball league, the Big3, is introducing decentralized team ownership to fans with the chance to own a minority stake in the 12 teams through blockchain technology, a first for professional sports. The rapper, actor, and filmmaker joined Cheddar News to talk about the new ownership model using NFTs. "This is a perfect time to offer it to fans and not just wait for fat cats to come and want to buy the teams but for fans to be able to be a part of it,” he said.
Catching you up on what you need to know on April 13, 2022, with President Biden referring to the Russian invasion of Ukraine as a genocide, a suspect has been identified in the Brooklyn subway shooting that injured 23 people, New York’s lieutenant governor has resigned due to bribery allegations, and more.
Elon Musk’s huge Twitter investment took a new twist Tuesday with the filing of a lawsuit alleging that the colorful billionaire illegally delayed disclosing his big stake in the social media company so he could buy more shares at lower prices.
