*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
The price of Bitcoin hit a new all-time high last week following the Wall Street debut of ProShares Bitcoin Strategy ETF. Todd Cipperman, Founding Principal for Cipperman Compliance Services, joins Cheddar News' Closing Bell, where he explains why ProShares' ETF got off to a hot start while Valkyrie's Bitcoin Strategy ETF, which debuted just days later, did not.
Edtech startup ENTITY Academy raised $100 million in its latest round of funding. The company's platform offers tech training to women via online courses, in areas like data science and software development. The courses include mentoring and career coaching from people working in the tech industry. ENTITY Academy's founder and CEO Jennifer Schwab joined Cheddar News' Closing Bell to talk more about the company and the funding.
On Monday Microsoft reported that the same Russia-backed hackers behind the 2020 SolarWinds attack have been assailing the global technology supply chain and cloud services. The former White House CIO under President George W. Bush and CEO of the security consulting company Fortalice Solutions, Theresa Payton, joined Cheddar to discuss why cyberattackers are relentlessly focused on infiltrating tech companies and what the future holds in terms of combating them. "This will be an ever-present danger and a journey," she said. "Locking down your systems is not going to be something you do once, and then you set it and forget it. It's going to be an ongoing journey that we're all going to be on together."
Rishi Bharwani, the director of partnerships and policy for nonprofit Accountable Tech, joined Cheddar to discuss the hot button topic of regulatory oversight of social media giant Facebook. Bharwani discussed the bipartisan pieces of legislation already making their way through Congress and said the body should pass stronger data privacy laws, ban surveillance advertising, and require meaningful accountability and transparency from the company. "Now I think we've reached a boiling point where congressional action is needed and inaction is no longer acceptable," he said. Bharwani also called for a concurrent investigation into Mark Zuckerberg's company.
The United Nations COP26 climate talks are scheduled for October 31 to November 12 in Glasgow, Scotland. Heads of state will be joined by private sector leaders to once again discuss the shrinking window of time left to take action against global temperature rise. Barbara Humpton, CEO of focused technology company Siemens U.S., is also attending and spoke to Cheddar about what she hopes to see during the conference for both the public and private spheres. "What we are really urging is that there are large commitments made in Glasgow and that we really commit to this next decade of action," she said.
Hertz, the car rental giant, has placed an order for 100,000 Tesla Model 3s and sent Tesla's value soaring, pushing it into the $1 trillion club during the trading day Monday. Dan Ives, managing director of equity research for Wedbush, told Cheddar's 'Closing Bell', "It shows [electric vehicles] going to the mainstream." The move gives Hertz a leg up by differentiating itself from competitors and shows Tesla's dominance in the marketplace, He noted. And as for that trillion-dollar valuation? Ives said he could see it rising even higher down the road.
Zaire Wade and Jalen Newsome, Co-founders and Co-CEOs of 'YNG DNA' join us to talk about their new NFT collection available Oct. 25 on WAX NFT blockchain.
