*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
GM exceeded earnings expectations, yet still felt the chip shortage squeeze. Baron's Senior Writer Al Root discussed GM's segue into the electric car car world despite its struggles.
The freight industry has its newest unicorn. Flock Freight recently reached the $1 billion mark after recently raising $215 million dollars. It comes during a watershed moment for the global shipping and freight industry, with the pandemic and other issues leading to the ongoing supply chain crisis.
Flock Freight and its shared truckload service may be a solution. Flock Freight CEO Oren Zaslansky joined Cheddar News' Closing Bell to discuss.
Cannabis tech company Dutchie raised $350 million in Series D Funding in October, and Ross Lipson, CEO and co-founder, joined Cheddar's "Closing Bell" to talk about how the funds will be used to grow the business. He noted that attracting the best talent, research and development, and expanding the brand's international reach are among the top priorities with this latest round of funding. Lipson also provided a breakdown of how his company "powers a dispensaries operations" through point of sales and e-commerce transactions.
Cloud data management company Informatica made its market debut on the New York Stock Exchange today under the ticker symbol INFA. Shares ending the day even after opening at $27.55. with shares priced at $29 apiece.
This is the second time the company has gone public after being founded back in 1993. Informatica then went private in a $5 billion deal in 2015. Now, the company is reentering public markets as a subscription business with a push to the cloud. Cheddar News welcomes CEO of Informatica, Amit Walia, to discuss.
It's no doubt that the pandemic has been tough on the job market. According to the Labor Department, a record four million people quit their jobs in April. Now, a new survey from Oracle is touching on mental health and how employees are demanding more from their work lives. Juergen Lindner, SVP of global software for SaaS at Oracle, joins Cheddar Wellness to talk about the findings.
