*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Gaming publisher Kepler Interactive secured $120 million in funding from the Chinese gaming firm NetEase. This investment comes as the global gaming market explodes with projections to cross the $200 billion mark as early as 2023. Lindsey Rostal, Co-Founder and Game Director of Timberline Studio, one of the founding studios at Kepler joined Cheddar News' Closing Bell for more.
Everyone is stepping into the NFT space, including the Grammys. 'Oneof' is entering a three-year partnership with The Recording Academy to release exclusive NFTs commemorating the 64th, 65th, and 66th Annual Grammy Awards. A portion of the proceeds will also go to The Recording Academy's scholarship fund. Adam Fell, co-founder and board member of Oneof and the president of Quincy Jones Productions, joins Cheddar News to discuss the announcement.
Jean Foster, SVP of marketing and communications for the Consumer Technology Association, joins Cheddar News to preview what attendees can expect from this year's trade show.
'THEMAGIC5' produces swimming goggles that contour the face using advanced robot technologies and 3D printing. Both of the company's founders Bo Haaber and Rasmus Barfred went on ABC's 'Shark Tank' and caught a $1 million deal. The duo join Cheddar News to talk about what the new funding means for the company.
Things are looking up for everyone's favorite crypto. Bitcoin rallied nearly 40% in October, hitting a record high of $66,975. That was the biggest single-month percentage rally since December 2020. On Monday morning, Bitcoin was trading 2.4% higher while Ethereum and Dogecoin were trading at 1.71% and 3.95%. Ben Armstrong, founder of BitBoy Crypto, joins Cheddar News to talk about the latest in the crypto space.
John Paul Mejia, the national spokesperson for the Sunrise Movement, joined Cheddar to talk about what the youth activist group wants to see from President Joe Biden as he attends the COP26 climate summit. Mejia admonished the president for having little to deliver on his own climate agenda domestically while at the conference. "We need the president to follow through with his promises because, frankly, it's a matter of life or death not only for communities here in the United States but also those looking to us around the world," he said.
Markets opened higher after the Dow and S&P 500 closed at record highs on Tuesday. It comes amid a slew of strong corporate earnings reports. Frances Newton Stacy, Director of Strategy, Optimal Capital, joined Cheddar's Opening Bell.
Amazon plans to launch its first prototype satellites for Project Kuiper, an internet-from-space venture, in 2022. It's the first major step in the e-commerce giant's plan to rival SpaceX by building a network of satellites in space, providing internet to rural, underserved communities around the world. Loren Grush, senior science reporter for the Verge, discusses the project and how it could transform internet access moving forward.
While Facebook didn't unveil a name change in its Q3 results, it did reveal a new reporting structure, separating its revenue into two separate businesses: its slate of social networking apps, and Facebook reality labs.
This distinction comes as Facebook continues to ramp up its augmented and virtual reality efforts as it plots its foray into the metaverse. Angelo Zino, Senior Industry Analyst, CFRA Research, joined Cheddar's Opening Bell to discuss.
Logitech reported a record quarter, with sales up 82 percent since the same period two years ago. It comes as the company continues to benefit from current market trends including working and learning from anywhere, video everywhere, and the popularity of gaming. Bracken Darrel, CEO, Logitech, joined Cheddar's Opening Bell.
