*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Cadillac is launching its first ever all-electric vehicle. The 2023 Lyriq boasts an estimated 300 mile range, $60,000 dollar starting price, a 33-inch advanced LED display, among many other features. The rollout comes as Cadillac has posted record third quarter global sales and plans to become all-electric by 2030. Rory Harvey, vice president of Cadillac, joined Cheddar to discuss what drivers can expect from the Lyriq, and how the brand has been able to deal with the ongoing chip shortage.
Spotify has officially made its lyrics feature available to users globally after piloting the program in various countries. Now, users can read the lyrics while listening to their favorite songs on th app.
Linda Pouliot, Co-Founder and CEO of Dishcraft, joins 'Cheddar Innovates' to discuss how its robotics is transforming the role of a dishwasher in restaurant kitchens.
Wyatt Ewing, Founder and CEO of Ice Barrel, joins 'Cheddar Innovates' to discuss the physical and mental health benefits to cold therapy training, and the innovation behind the Ice Barrel model.
On this episode of Cheddar Innovates: Ice Barrel CEO breaks down the physical and mental health benefits to cold therapy training; Dishcraft CEO explains how its robotics is transforming the role of a dishwasher in restaurant kitchens; A look at Curiosity Stream's original series 'The Year That Rocked The World.'
Apple is reversing course on its in-house repair policy amid the ongoing pressure from right-to-repair advocates and will roll out a self-service option allowing customers to repair and replace some parts on some iPhones themselves.
President Biden's infrastructure plan will be pumping billions of dollars into the EV sector. David Shepardson, Correspondent at Thomson Reuters, joined Cheddar News' Closing Bell to break down all of the details.
Luke Oliver, Managing Director and Head of Strategy at KraneShares, joined Wake Up With Cheddar to talk about why it's the right time to invest in clean energy, as the U.S. continues its transition away from carbon-emitting fossil fuels.
