*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Jack Dorsey is officially out as Twitter's CEO. Dorsey said in a statement that the platform is ready to move away from its founders and now will be led by current CTO Parag Agrawal.
The ocean is an important topic when it comes to the climate. It plays a vital role in shaping our environment, with rising sea levels causing a 35% increase in natural disasters around the world, affecting 1.7 billion people. Dr. Sylvia Earle has been called perhaps the greatest advocate our oceans have ever had, with Time magazine dubbing her its first 'hero of the planet' and the Library of Congress naming her a living legend. She is also the founder of Mission Blue, an organization that inspires action to explore and protect the ocean. Dr. Earle joined Cheddar Climate for more on the importance of caring for the ocean and its impact on climate change.
This holiday season, e-commerce sales are expected to hit 207 billion dollars, with17 percent of that chunk will occuring between the days of the deals - black friday and cyber monday. Deren Baker, CEO of edge by ascential, joins Cheddar News to give a Cyber Monday preview.
Zoom reported solid third quarter earnings, with a beat on revenue and EPS, but did warn of slowed growth as the pandemic wanes. For more on the company’s third quarter earnings and their innovation plans post-pandemic, Kelly Steckelberg, CFO, Zoom joined Cheddar’s Opening Bell to discuss.
Portion is the 21st-century auction house and collector’s community for rare high-end physical and digital art items. Whether you're a creator or a collector, Portion focuses on enabling users to flourish while offering a dependable marketplace to buy or sell NFTs. Jason Rosenstein, founder of Portion, joins Cheddar News to disucss.
According to recent data, Americans are pulling away from their television screens in a big way. In the last few months, people have returned back to more normal activities, spending time with friends and less time doom scrolling on Instagram, it's a favorite pastime. Licensed Psychotherapist and Author of "Disconnected" Tom Kersting, joined Cheddar to discuss more.
Over the years, vertical farming has seen a growing trend. The use of this technique allows growers to combine environmental and financial sustainability. While vertical farming is still a relatively young concept, one industry has been utilizing the technique, the cannabis world. As states across the country continue to legalize medical and recreational cannabis, more and more cannabis distributors are pivoting to vertical farms like one local black-owned hemp farm in Wilmington, Delaware.CEO and Co-founder of EternelHemp Michael Brown, joined Cheddar to discuss more.
One former employee at Sony Playstation has just filed a lawsuit against the company on allegations of gender discrimination and wrongful termination. According to Emma Majo, the company says she was terminated as a result of the company's decision to phase out a team she was only temporarily working with. Executive Director at International Game Developer's Association Renee Gittins, joined Cheddar to discuss more.
