*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
a new study by The Buy Safe America Coalition shows retail theft has ballooned to over $68 billion per year. Most of these thefts are the result of something called organized retail crime. Those stolen goods are resold to unsuspecting consumers, often on popular online marketplaces like Facebook marketplace, eBay, OfferUp, and letgo. Mike Combs, Director of Organized Retail Crime Investigations at The Home Depot, joined Cheddar to discuss organized retail crime, how to identify it, and what can be done to stop it.
Online broker TradeStation Group has landed on Wall Street. The company went public via SPAC deal, valuing the combined venture at $1.4 billion. John Bartleman , President & CEO TradeStation Group, Inc. joined Cheddar's Opening Bell to discuss.
Samsung is getting a major shake-up. In its biggest reshuffle since 2017, the South Korean company is merging its mobile and consumer electronics divisions and replacing its three CEOs with two new leaders. The move is seen as an effort to simplify its structure and focus more on the semiconductor business. Paulina Likos, investing reporter for U.S. News & World Report, explains why Samsung is merging these two units now, and its potential priorities moving forward.
Sarah E. Needleman, reporter at The Wall Street Journal joins Cheddar News to discuss the recent AWS outage and if the internet is too dependent on Amazon.
Following bombshell reports about Instagram's toxic impacts on the mental health of teens and children, Adam Mosseri, head of Instagram, was summoned to capitol hill to answer questions. Today's hearing was part of a series of six hearings on protecting children online. Jim Steyer, founder and CEO of Common Sense Media joins Cheddar News to discuss.
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
