*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Ford is accelerating production of its highly anticipated electric F-150 Lightning with an expectation to pump out 150,000 vehicles annually to meet surging demand. Kumar Galhotra, Ford president of the Americas and international markets group, joined Cheddar to detail the plan to get more customers behind the wheel and to become the top of the competition in the electric vehicle space. "Within the next 24 months, we will have capacity, globally, to deliver 600,000 battery-electric vehicles per year," he said.
CES, the largest tech convention in the world, kicks off this Wednesday ending on Friday, one day earlier than originally planned. The annual event features more than 2,000 exhibitors showing off their latest tech products in Las Vegas. Richard Lawler, Senior News Editor, The Verge joined Wake Up with Cheddar to preview the large event.
Amazon employees and activists staged a worldwide strike today--calling on the tech giant to raise wages, pay more taxes and reduce its carbon footprint. The 'Make Amazon Pay' protests took place at factories, warehouses, data centers and corporate offices all around the world. Ian Sherr, Editor at Large, The Verge, joined Wake Up with Cheddar to discuss.
Tesla posted solid delivery numbers over the last year, with deliveries surpassing over 930,000, an 87 percent jump from the same period in 2020. Anthony Sassine, CFA, Senior Investment Strategies, KraneShares joined Wake Up with Cheddar to discuss the top EV stocks as well as how Tesla will stay relevant in the crowded space.
Apple became the first publicly traded U.S. company to hit the $3 trillion valuation mark after its stock price jumped to $182.86 in morning trading before slipping back just under the mark. The tech giant has tripled its worth since 2018.
