Earlier this month Facebook announced they would be adjusting their media and news strategy to give preference to reliable news sources. This has since resulted in fire from media moguls and another announcement from Facebook that they would be giving preference to local news sources.
Sara Fischer is the media reporter at Axios. She joins Cheddar to explain how local news sources have unique relationships with tech companies like Google and Facebook.
Fischer explains that if Facebook wants to drive community engagement, turning to local news could be the right move. Community engagement is going to be done by tapping into local stories and local topics.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
