*By Amanda Weston* Facebook doesn't report its latest earnings until Tuesday, but some analysts are already predicting a drop in the numbers amid security concerns and waning popularity among the platform's younger users. Chris Versace, chief investment officer at Tematica Research, predicted on Cheddar Monday that its quarterly earnings report will put Facebook ($FB) at $1.47 per share, down from $1.59 last year. Tuesday's earnings will follow a slew of [critical headlines](https://www.marketwatch.com/story/facebook-earnings-as-facebook-is-called-digital-tobacco-advertisers-loyalty-is-biggest-question-2018-10-27) including hacks affecting millions of users and the rampant spread of misinformation on the platform. Versace said ramping up security has been a "huge driver" for Facebook ($FB). "There is even some speculation that Facebook might step in and buy a very large cybersecurity company ー Fortinet or some of the others that are out there ー in order to really jump-start its efforts to protect its user base, its content creation," Versace said. Versace said Facebook needs its users to think the social platform is "impenetrable" so they continue to trust it with sensitive information and online payments. "So to me, it's a huge ramp, and it's one that they need to do," he added. Another challenge facing the social media giant is declining interest and use among teens. [A Piper Jaffray survey](https://www.cnbc.com/2018/10/22/instagram-ahead-of-snapchat-in-popularity-among-teens-piper-jaffray.html) reported only 36 percent of teenagers use Facebook at least once a month, putting it in fourth place among rival social media platforms. Instagram, which is owned by Facebook, hit 85 percent, beating Snapchat ($SNAP) and securing first place. "You're talking about Instagram, which is increasingly becoming the go-to product for Facebook," Versace said. "It doesn't have anywhere near the amount of issues that we've heard about from Facebook proper, and it is the platform of choice for teens and tweens and younger adults. So that's the platform they want to monetize." But it hasn't been entirely smooth sailing for Instagram, with its founders [stepping down](https://cheddar.com/videos/instagrams-founders-plan-to-leave-company-reports) amid reported tensions with Facebook founder and CEO Mark Zuckerberg. "Why the hiccup now?" Versace asked. "That is certainly going to raise some questions about the guidance that they're going to give for that business, if they give any." Facebook will set the earnings stage for Apple ($AAPL), which is scheduled to release its quarterly earnings on Thursday after market close. [A FactSet survey](https://www.marketwatch.com/story/apple-earnings-can-pricey-new-iphones-carry-the-holidays-2018-10-27) reported analysts expect Apple will earn $4.92 per share, up from $3.89 last year. For full interview [click here](https://cheddar.com/videos/facebook-set-to-reveal-earnings-tuesday).

Share:
More In Business
State Department Halts Plan to buy $400M of Armored Tesla Vehicles
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
Goodyear Blimp at 100: ‘Floating Piece of Americana’ Still Thriving
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More