Facebook Dropping "Disputing Flags" From Fake Content
Facebook is no longer using red flags next to fake news articles according to a new report by Axios. Sara Fischer, Media Reporter at Axios, explains why the social media giant is shifting its strategy, and her outlook for the digital ad space in 2018.
"They've been radically transparent about things that aren't necessarily working," says Fischer. New research indicates when you flag something as being bad, it actually can make more people click more on that questionable content.
Looking ahead to 2018, Amazon is expanding its advertising efforts. Fischer says introducing customer service videos as part of this push for the digital ad market is a way to take advantage of this growing trend of content.
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
Identity and access management company ForgeRock looks to use pattern recognition and artificial intelligence to ease secure access for users as an alternative to just password management. CEO Fran Rosch joined Cheddar News to discuss how the company's services work. "I mean, who likes to set up and use a new password? And they're also really bad security because a lot of people repeat the same one and use it everywhere and use the simplest one possible," he said. "We're trying to really create a smarter better identity system where we can find different ways, smarter ways, of recognizing you as a user and giving you access to what you need by really eliminating the password altogether."
Ford announced today that it will be separating its electric vehicles business from its internal combustion engine vehicles in two divisions named Ford Model E and Ford Blue, respectively. Ford Motor Company CFO John Lawler joined Cheddar to discuss the decision-making behind the restructuring. "When you think about the expertise that Ford has in like body structural engineering, chassis engineering, manufacturing at scale, there isn't an EV startup company out there that wouldn't love to have our capabilities in that space," he said.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
As Russia continues to invade Ukraine, its tech outsourcing sector is at risk. Over the past few years, the country has become a popular outsourcing destination for American and European tech companies, but now the future of that industry is uncertain. Isabelle Bousquette, enterprise technology reporter, for The Wall Street Journal, discusses what repercussions the crisis might have on the industry, and what companies are doing to mitigate possible disruptions.
The Mobile World Congress is underway in Barcelona this week. The annual global trade show is showcasing the latest advancements in mobile and other progressive technologies.
Katie Collins, Senior European Correspondent, CNET joined Cheddar's Opening Bell to break down the latest announcements.
