Facebook Dropping "Disputing Flags" From Fake Content
Facebook is no longer using red flags next to fake news articles according to a new report by Axios. Sara Fischer, Media Reporter at Axios, explains why the social media giant is shifting its strategy, and her outlook for the digital ad space in 2018.
"They've been radically transparent about things that aren't necessarily working," says Fischer. New research indicates when you flag something as being bad, it actually can make more people click more on that questionable content.
Looking ahead to 2018, Amazon is expanding its advertising efforts. Fischer says introducing customer service videos as part of this push for the digital ad market is a way to take advantage of this growing trend of content.
There will soon be another, lower-cost subscription option for Disney+ — but with commercials. Disney will launch the new ad-supported tier for its streaming service in the U.S. later this year and internationally in 2023, but so far there is no word on an exact launch date or price for the new service option. Tal Chalozin, co-founder and CTO of online ad tech company Innovid, joined Cheddar News' Closing Bell to discuss what the news could mean for the next chapter of the streaming wars. "I wouldn't say that are worried about subscriber growth, but they have big goals to fill," he said. "They need to go to the mid-market or the longer tail. An ad model, always proven that that that's the way to go to mass market in television."
Steve Blank, adjunct professor at Stanford University and founding faculty at Gordian Knot Center for National Security Innovation, joins Cheddar News to discuss technology's role in modern war.
Katie Hotze, Founder and CEO of Grocery Shopii, joins ChedHER to discuss how she's creating a platform that allows for personalized meal planning and recipes into a grocer's eCommerce platform, and her learnings from one of her very well known investors: Lance Bass.
Independent artists were caught off-guard and the Epic acquisition of Bandcamp quickly sparked fears it could ruin what many saw as their last best hope of getting paid online for their work.
Trying to meet people online has become a predictable routine. Now, one app is switching it up by allowing users to swipe right on plans and outings rather than faces. Pitch Social co-founders Daniel Antonio and Ryan Snowden joins Between Bells to talk about their app.
AI-based adtech firm Adtheorent released its first earnings report as a public company Thursday after the bell. The company went public via SPAC deal in December and has since seen strong profit and revenue growth, with connected TV increasing 220 percent in Q4. Jim Lawson, CEO, AdTheorent, joined Cheddar's Opening Bell to discuss.
Adam Battle, research assistant at University of Arizona's Lunar and Planetary Laboratory, joins Cheddar News to discuss space junk heading to the moon and if more should be done to prevent space junk in the future.
