Facebook Dropping "Disputing Flags" From Fake Content
Facebook is no longer using red flags next to fake news articles according to a new report by Axios. Sara Fischer, Media Reporter at Axios, explains why the social media giant is shifting its strategy, and her outlook for the digital ad space in 2018.
"They've been radically transparent about things that aren't necessarily working," says Fischer. New research indicates when you flag something as being bad, it actually can make more people click more on that questionable content.
Looking ahead to 2018, Amazon is expanding its advertising efforts. Fischer says introducing customer service videos as part of this push for the digital ad market is a way to take advantage of this growing trend of content.
Neonvest is a platform connecting startups and entrepreneurs with experts in the VC space. The startup says it's in the process of raising a seed round of approximately $2.5 million from a mix of angel and institutional investors. Aakash Shah, co-founder of NeonVest, joins Cheddar News' Closing Bell to discuss.
The Bill Gates-founded Breakthrough Energy company invested $80 million in Verdox Inc. to facilitate efficient, lower-cost technolog to remove carbon from the air and emission sources. CEO of Verdox, Brian Baynes, joined Cheddar News to discuss the investment, how the company's tech works, and where he sees it going. "We anticipate that with technologies like ours, we potentially can get to the scale of about a million tons per year within 5-10 years," he said. "And then ultimately we need to be doing this at the scales of billions of tons per year and ultimately about 10 billion tons per year in the year 2050."
Amazon closed its deal to buy MGM's many content brands for $8.5 billion, and Michael Pachter, a managing director at Wedbush Securities, joined Cheddar News to discuss the e-commerce giant's second-largest acquisition to date and how he thinks it will all pay off. "To make a movie today, you just can't even think about it for less than 30 million bucks, so 4,000 movies, I mean that's several billion dollars worth of assets," he said, noting how it would also add to Amazon's little-known ad-supported IMDb TV service. "I don't know that the IMDb TV guys actually talk to the Amazon Prime Video guys, but a lot of content, it makes the value of a Prime subscription much, much greater, and people are far, far less likely to churn even if they're only buying one package every three months."
Beer brand Heineken recently revealed its foray into the metaverse was something of a joke, but how serious are brands taking the latest craze in general? Cheddar's Alex Vuocolo takes a closer look.
Christina Cacioppo, CEO and Co-Founder of Vanta, joins ChedHER to discuss the importance of a security team for startups, and gives advice to other female founders out there.
