While there's still doubt people will live their day-to-day lives fully virtual in the metaverse, marketing firm Blokhaus is giving skeptics a chance to take a closer look at the technology. The marketing agency hosted an exhibit called Block/Space from South by Southwest where Cheddar News senior reporter Michelle Castillo and senior field producer Chris Catalina spoke with Mark Soars, Blokhaus CMO and founder, and had their virtual avatars minted. Castillo also checked out augmented reality kicks at the Flex booth and NFT comics at Interpop, all on the Tezos blockchain ecosystem.
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Laura Desmond, CEO of Smartly, explores how Big Tech giants are competing for ad dollars in a shifting digital landscape and how Smartly is here to help.
