Eva Longoria — actress, director, advocate, mother, and wife — has been busy during the coronavirus pandemic like many adults. In her case, stay-at-home orders led her to spend more time at home, caring for her young son and cooking. Longoria said she has been lucky to be able to take this time away from her career, but recognizes that many people, especially women, have been struggling to juggle additional responsibilities with work outside of the home. Now she is encouraging women to find ways to protect their mental well-being..

"I am, of course, very privileged to be able to stay home and be with my baby. There are so many people that don't have that luxury and still have to go to work and still have to be in danger without PPE," Longoria said.

In addition to family duties, this summer the Desperate Housewives star emerged as part of a women-led ownership group behind Angel City, the new Los Angeles-based team in the National Women's Soccer League.

"It was really exciting because it was a venture capital group that is by women, looks for women. I mean, it's all-around a holistic approach to having representation," Longoria said.

The urge to be part of a groundbreaking moment, in sports and soccer history in particular, according to Longoria, was sparked by the U.S. Women's National Soccer Team, whose years of domination on the field was often coupled with demand for equal pay.

"We should have equal representation in government, in companies, in life, in media. So, this was a good way to exercise that," she said.

Longoria has long been recognized as an advocate and activist, and this year she was selected to be the host for the first night of the virtual Democratic National Convention.

"I wasn't there as a celebrity or as a famous person. I was there as an American. I was there as the daughter of a veteran, the daughter of a teacher, as a small business owner," she explained.

Now, Longoria has a new project underway: a campaign with Tillamook Creamery to draw attention to the country's agricultural needs, especially as food insecurity becomes a growing concern amid the pandemic.

"They're going to donate 10 percent of their sales, up to a donation of $1.6 million dollars, to the American Farmland Trust. That's to help farmers in many ways, whether it's protecting their farmlands, improving their farming methods, so many things," she said.

The actress, who admits to being a fan of the co-ops' ice cream, also noted the public campaign that encourages social media users to thank farmers and use the tags #AllForFarmers and #Sweepstakes. Tillamook will randomly select 10 lucky consumers to win a year's worth of free ice cream.

Share:
More In Culture
How Tech Will Shape the Future of Food
Rob Dongoski, EY Food and Agriculture Leader, joins Cheddar News to discuss what advancements in tech will shape the future of food, and how we are going to see more and more personalization in the food system.
Amazon Poised to Challenge Sports Media Giants to Become Leader in Sports Broadcasting
It's no secret tech giant Amazon has a mission of becoming a major player in sports media, and the company is poised to make progress on that goal in 2022. Amazon Prime Video will be the exclusive home to Thursday Night Football for the 2022-23 NFL season. In December, the New York Post reported that Amazon is in the beginning stages of developing studio sports programs, and hopes to soon have a full daily lineup of sports shows. Front Office Sports senior reporter A.J. Perez joined Cheddar News' Closing Bell to discuss.
Little Otter Raises $22 Million Series A to Combat the Children's Mental Health Crisis
Digital mental health company Little Otter recently announced it closed a $22 million Series A round. Little Otter was founded in 2020 by a mother-daughter team, which based the company on the idea that a child's mental health can only be addressed by treating the whole family through technology available to everyone. Little Otter CEO and co-founder Rebecca Egger and her mother, Little Otter Chief Medical and Scientific Officer and co-founder Dr. Helen Egger joined Cheddar News' Closing Bell to discuss.
NFT Industry Growth in 2021
The NFT craze took off in 2021 and shows no signs of slowing down in 2022. Cheddar News takes a closer look at what helped push the industry forward.
How Covid-19 Has Changed Our Mental Health World; Wellness Trends to Watch in 2022
Covid-19 has changed the way we view wellness. Jillian Hughes, communications director of Mental Health America, joins Cheddar News to discuss breaking the stigma around mental health. Justin Davis, CEO and co-founder of Spectrum Labs, weighs in on how social media impacts our wellbeing. Lastly, Precision Nutrition CEO Timothy Jones advices us on what trends to watch in 2022.
3D Printed, D2C Prosthetics; Future of Human-Robot Collaboration
On this episode of Cheddar Innovates: Founder of Unlimited Tomorrow breaks down how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible; Chief Technology Officer of Zebra Technologies explains what the future of collaboration between robots and humans may look like; A look at Curiosity Stream's 'Mystery of the Roman Skulls.'
ProPublica/WSJ: New Report Reveals Facebook's Role In Jan. 6 Capitol Riot
According to a recent analysis from ProPublica and the Wall Street Journal an analysis of Facebook posts, internal company documents, and interviews reveal key evidence about the social media giant's role in January 6 insurrection. National Reporter at ProPublica Craig Silverman, joined Cheddar to discuss more.
Load More