Eva Longoria — actress, director, advocate, mother, and wife — has been busy during the coronavirus pandemic like many adults. In her case, stay-at-home orders led her to spend more time at home, caring for her young son and cooking. Longoria said she has been lucky to be able to take this time away from her career, but recognizes that many people, especially women, have been struggling to juggle additional responsibilities with work outside of the home. Now she is encouraging women to find ways to protect their mental well-being..
"I am, of course, very privileged to be able to stay home and be with my baby. There are so many people that don't have that luxury and still have to go to work and still have to be in danger without PPE," Longoria said.
In addition to family duties, this summer the Desperate Housewives star emerged as part of a women-led ownership group behind Angel City, the new Los Angeles-based team in the National Women's Soccer League.
"It was really exciting because it was a venture capital group that is by women, looks for women. I mean, it's all-around a holistic approach to having representation," Longoria said.
The urge to be part of a groundbreaking moment, in sports and soccer history in particular, according to Longoria, was sparked by the U.S. Women's National Soccer Team, whose years of domination on the field was often coupled with demand for equal pay.
"We should have equal representation in government, in companies, in life, in media. So, this was a good way to exercise that," she said.
Longoria has long been recognized as an advocate and activist, and this year she was selected to be the host for the first night of the virtual Democratic National Convention.
"I wasn't there as a celebrity or as a famous person. I was there as an American. I was there as the daughter of a veteran, the daughter of a teacher, as a small business owner," she explained.
Now, Longoria has a new project underway: a campaign with Tillamook Creamery to draw attention to the country's agricultural needs, especially as food insecurity becomes a growing concern amid the pandemic.
"They're going to donate 10 percent of their sales, up to a donation of $1.6 million dollars, to the American Farmland Trust. That's to help farmers in many ways, whether it's protecting their farmlands, improving their farming methods, so many things," she said.
The actress, who admits to being a fan of the co-ops' ice cream, also noted the public campaign that encourages social media users to thank farmers and use the tags #AllForFarmers and #Sweepstakes. Tillamook will randomly select 10 lucky consumers to win a year's worth of free ice cream.
Daniel Loría, SVP content strategy and editorial director at Boxoffice Media, joins Cheddar News to discuss what helped 'Scream' score number one at the box office and what it means for the horror genre.
Dave Levinthal, deputy Washington Bureau chief at Insider, joins Cheddar News to discuss Gallup's new survey that reveals more Americans leaned Republican by the end of 2021.
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
After meeting by chance in an airport, legendary actor Bill Murray and world-renowned cellist Jan Vogler joined forces to put out an album of poetry and music, go on a European concert tour, and release a feature documentary. Murray and Vogler joined Cheddar to dish about the experiences taking their “New Worlds: The Cradle of Civilization" on the road and filming the documentary that followed the pair, along with Mira Wang on violin and Vanessa Perez on piano, at their final show in Greece. "When this opportunity to play with Jan and Mira and Vanessa came along, I thought, well how bad can I be with these people behind me," Murray self-deprecatingly noted about his own musical talents.
On this episode of Cheddar Reveals: Director of Programs at Alpine Ascents breaks down how to mentally and physically prepare for climbing Mount Everest; American Himalayan Foundation's Vice President discusses Sherpa culture and ethos, and why they are so critical to the climb; A look at Curiosity Stream's 'History by the Numbers.'
All around the world, speed limits are placed on public roads to promote car safety and save lives. In that same world, car manufacturers have continued to look for ways to build faster and faster cars. Despite the dangers of speeding, many drivers are guilty of pushing the pedal from time to time. With cars being such a prevalent culture in everyday life, especially in the US, it’s worth wondering what it would take for car companies to once and for all settle the argument of safety versus freedom.
A recent study by MSI uncovers a vast racial divide in influencer marketing. The research found a 35% racial pay gap between white and black influencers. This gap is extremely wider than the gap in other industries such as education, business, and finance. The research also suggests that brands and agencies have the power to close this gap. Tiffany Hardin, founder and CEO of Gild Creative Group, joins Cheddar News to discuss.
Student loan collection company Navient agreed to cancel $1.7 billion in debt and paid more than $140 million in other penalties to settle a lawsuit over abusive lending practices. Josh Shapiro, the attorney general of Pennsylvania who led negotiations in the settlement, joined Cheddar to go over the details of the company's predatory lending. "What Navient would do is charge [borrowers] these exorbitantly high rates, even though they knew people couldn't pay them or they would likely default on them," he explained.
