Eva Longoria — actress, director, advocate, mother, and wife — has been busy during the coronavirus pandemic like many adults. In her case, stay-at-home orders led her to spend more time at home, caring for her young son and cooking. Longoria said she has been lucky to be able to take this time away from her career, but recognizes that many people, especially women, have been struggling to juggle additional responsibilities with work outside of the home. Now she is encouraging women to find ways to protect their mental well-being..
"I am, of course, very privileged to be able to stay home and be with my baby. There are so many people that don't have that luxury and still have to go to work and still have to be in danger without PPE," Longoria said.
In addition to family duties, this summer the Desperate Housewives star emerged as part of a women-led ownership group behind Angel City, the new Los Angeles-based team in the National Women's Soccer League.
"It was really exciting because it was a venture capital group that is by women, looks for women. I mean, it's all-around a holistic approach to having representation," Longoria said.
The urge to be part of a groundbreaking moment, in sports and soccer history in particular, according to Longoria, was sparked by the U.S. Women's National Soccer Team, whose years of domination on the field was often coupled with demand for equal pay.
"We should have equal representation in government, in companies, in life, in media. So, this was a good way to exercise that," she said.
Longoria has long been recognized as an advocate and activist, and this year she was selected to be the host for the first night of the virtual Democratic National Convention.
"I wasn't there as a celebrity or as a famous person. I was there as an American. I was there as the daughter of a veteran, the daughter of a teacher, as a small business owner," she explained.
Now, Longoria has a new project underway: a campaign with Tillamook Creamery to draw attention to the country's agricultural needs, especially as food insecurity becomes a growing concern amid the pandemic.
"They're going to donate 10 percent of their sales, up to a donation of $1.6 million dollars, to the American Farmland Trust. That's to help farmers in many ways, whether it's protecting their farmlands, improving their farming methods, so many things," she said.
The actress, who admits to being a fan of the co-ops' ice cream, also noted the public campaign that encourages social media users to thank farmers and use the tags #AllForFarmers and #Sweepstakes. Tillamook will randomly select 10 lucky consumers to win a year's worth of free ice cream.
Perteet Spencer, Co-Founder of AYO Foods, joins ChedHER to discuss how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of.
Crystal Etienne, Founder and CEO of period apparel company Ruby Love and Co-Founder of VC firm CaJE, joins ChedHER to discuss her experience bootstrapping her company to $10 million, and how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses.
E-commerce platform for construction and building materials RenoRun has raised $142 million in a Series B round, which the company says is the fourth largest Series B round in Canadian history. RenoRun’s platform offers same-day delivery of construction materials to job sites in Canada and the United States. The company aims to revolutionize the construction industry by maximizing productivity and efficiency. RenoRun co-founder and CEO Eamonn O’Rourke joins Cheddar News' Closing Bell to discuss.
Like so many other cities, Miami experienced a tourism boom over the summer after vaccines were distributed. But, the Omicron variant has thrown the travel industry for a loop. David Whitaker, president and CEO of the Greater Miami Convention and Visitors Bureau, joined Cheddar to discuss the city as a tourist destination, and how it has handled headwinds from the pandemic.
Rockstar Energy, a subsidiary of Pepsico, unveiled its new beverage brand, Rockstar Unplugged, changing up the energy drink formula with hemp seed oil as an ingredient. PepsiCo Energy CMO Fabiola Torres joined Cheddar News to talk about how the product promotes “good vibes” and allows consumers to unwind and discuss partnering with "MTV Unplugged" for a concert series. "We couldn't find a better partnership that MTV," she said. "MTV Unplugged has been such an iconic proposition … and we believe that we're the right partners because the insight of our proposition for Rockstar Unplugged comes from music.
Eight months after the National Football League announced $1 million in research into cannabinoids, the NFL-NFLPA Joint Pain Management Committee has awarded the funding to two teams of medical researchers at the University of California San Diego and the University of Regina. The NFL says the studies will investigate the effects of cannabinoids on pain management and neuroprotection from concussion in elite football players, respectively. Cheddar correspondent Chloe Ailello spoke with Jeff Miller, the executive vice president of communications, public affairs, and policy for the NFL, about the studies, as well as the recent lawsuit filed against the NFL by former Miami Dolphins head coach Brian Flores. "Maybe we can learn things from other alternative pain approaches that are going to benefit our player population and then sports medicine as a whole," Miller said.
Mayor Ras Baraka of Newark, NJ and Ayana Morris, co-director of the documentary 'Why Is We Americans?,' join Cheddar News to discuss the new documentary highlighting the impact of the Baraka family.
Former New York City mayor and lawyer to Donald Trump Rudy Giuliani made his singing debut on a taping of Fox’s The Masked Singer. However, Ken Jeong and Robin Thicke, two judges on the competition show, reportedly left in protest when Giuliani was unmasked upon being eliminated.
All Hands celebrates Black History Month by highlighting achievements in inclusivity and paying homage to those who have fought for equal rights. Rep. Maxine Waters (D-CA) joins Cheddar News to discuss voter suppression; Damali Peterman, CEO of Breakthrough ADR, elaborates on the biggest barriers for Black professionals; Andre Perry, senior fellow of Brookings Institution, dives into student loans and the racial wealth divide; and lastly, BET CEO Scott Mills discusses the company's initiatives for 2022.
