Eva Longoria — actress, director, advocate, mother, and wife — has been busy during the coronavirus pandemic like many adults. In her case, stay-at-home orders led her to spend more time at home, caring for her young son and cooking. Longoria said she has been lucky to be able to take this time away from her career, but recognizes that many people, especially women, have been struggling to juggle additional responsibilities with work outside of the home. Now she is encouraging women to find ways to protect their mental well-being..

"I am, of course, very privileged to be able to stay home and be with my baby. There are so many people that don't have that luxury and still have to go to work and still have to be in danger without PPE," Longoria said.

In addition to family duties, this summer the Desperate Housewives star emerged as part of a women-led ownership group behind Angel City, the new Los Angeles-based team in the National Women's Soccer League.

"It was really exciting because it was a venture capital group that is by women, looks for women. I mean, it's all-around a holistic approach to having representation," Longoria said.

The urge to be part of a groundbreaking moment, in sports and soccer history in particular, according to Longoria, was sparked by the U.S. Women's National Soccer Team, whose years of domination on the field was often coupled with demand for equal pay.

"We should have equal representation in government, in companies, in life, in media. So, this was a good way to exercise that," she said.

Longoria has long been recognized as an advocate and activist, and this year she was selected to be the host for the first night of the virtual Democratic National Convention.

"I wasn't there as a celebrity or as a famous person. I was there as an American. I was there as the daughter of a veteran, the daughter of a teacher, as a small business owner," she explained.

Now, Longoria has a new project underway: a campaign with Tillamook Creamery to draw attention to the country's agricultural needs, especially as food insecurity becomes a growing concern amid the pandemic.

"They're going to donate 10 percent of their sales, up to a donation of $1.6 million dollars, to the American Farmland Trust. That's to help farmers in many ways, whether it's protecting their farmlands, improving their farming methods, so many things," she said.

The actress, who admits to being a fan of the co-ops' ice cream, also noted the public campaign that encourages social media users to thank farmers and use the tags #AllForFarmers and #Sweepstakes. Tillamook will randomly select 10 lucky consumers to win a year's worth of free ice cream.

Share:
More In Culture
Kat Tat on Becoming 'Elite' Black Woman Tattoo Artist in Unwelcoming Industry
Tattoo artist Katrina "Kat Tat" Jackson, famous for starring in the VH1 hit series "Black Ink Crew: Chicago," is also the first Black woman to own a tattoo shop in Beverly Hills. She joined Cheddar News to discuss her trailblazing work, the stigma BIPOC tattoo artists face in the industry, and the way the space has changed for artists of color since her start. "In the beginning, I remember walking into a tattoo shop just like, hey, I wanna learn, I wanna be a tattoo artist and kind of just being laughed at, not taken seriously," she said. "Even with the tattoo conventions, a lot of African American tattoo artists were almost scared to go to conventions because it's not a welcoming environment."
SEC Proposes Major Overhaul of Retail Trading Structure
Jack Miller, Head of Trading at Baird, joined Closing Bell to break down how the Securities and Exchange Commission's proposals would change the landscape for individual investors, as they face stiff opposition from brokerages like Robinhood.
Robotics Automation Technology Company Symbotic, Aiming to Transform Supply Chains, Debuts on Nasdaq
Robotics automation technology company Symbotic made its market debut on the Nasdaq via a SPAC merger with SVF Investment Corp. 3, a special purpose acquisition company sponsored by an affiliate of SoftBank Investment Advisers. Symbotic rang the Opening Bell at the Nasdaq to celebrate the occasion this morning. Its debut on Wall Street comes amid an urgent need for logistics solutions, as it aims to reimagine supply chains with its A.I.-powered robotic and software platform. Tom Earnst, CFO of Symbotic, and Vikas Parekh, managing partner at Softbank Investment Advisors, join Cheddar News' Closing Bell to discuss.
Director Robert Eggers on Building Historic Authenticity in 'The Northman'
The critically acclaimed film "The Northman" is now available on Peacock, DVD, and Blue Ray, and director Robert Eggers joined Cheddar News to discuss the process of getting everything right about his brutal drama. “Me and my collaborators were working with some of the finest Viking historians and archaeologists in the field when we were making this," he said. "So the material, culture, and the spiritual world is you know, the best attempt at historical accuracy."
Meta to Attend Cannes Lions International Festival of Creativity
Meta announced its plans to join the Cannes Lions International Festival of Creativity. This is leaving businesses and customers wondering what the tech giant has in store for the event. Nicola Mendelsohn, the vice president of the global business group at Meta, joined Cheddar News to preview what the tech giant will discuss at this year's festival. "We're going to be showcasing more about reels. We're going to be talking about our commerce solutions, are messaging solutions, and of course, the method of us speaking of new ways to kind of connect with customers," she said.
UK Experimenting With 4-Day Work Week; Companies 'Ghosted' by New Hires
On today's episode of On The Job: Cheddar gets a look at how the salon and beauty industry has pivoted throughout the pandemic; Mark Brim, President of Aquent's Recruiting Division Vitamin T, breaks down how remote work has transformed hiring and recruiting process across the board; Julie Bauke, President & Chief Career Strategist at The Bauke Group, breaks down why companies are being 'ghosted' by new hires, and what repercussions can come from this.
Load More