In this file photo dated Sunday, March 22, 2020, people run to keep fit along the south bank of the River Thames in London. European Union regulators have said Tuesday Aug, 4, 2020, they're opening an in-depth investigation into U.S. tech giant Google's plan to buy fitness tracking device maker Fitbit. (AP Photo/Kirsty Wigglesworth, FILE)
By Kelvin Chan
European Union regulators opened an in-depth investigation Tuesday into U.S. tech giant Google's plan to buy fitness tracking device maker Fitbit.
The EU's executive commission said it was concerned the deal would entrench Google's position in the online ad market by "increasing the already vast amount of data" the company uses to personalize ads.
"Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition," said European Commission Executive Vice-President Margrethe Vestager, who also is the EU's competition commissioner.
Google agreed to buy Fitbit in November for $2.1 billion. Privacy and consumer groups have called on authorities to block the deal, citing privacy and antitrust concerns.
The EU said the deal could expand Google's "data advantage" and therefore raise barriers for rivals to match Google's online advertising services.
In an effort to allay the apprehension, Google offered to put all information collected from wearable devices into a virtual data silo. But the overture wasn't enough to satisfy the European Commission, which said the proposal wouldn't cover all the data Google could access as a result of the acquisition.
"This deal is about devices, not data," said Rick Osterloh, Google's senior vice president for devices and services. "We've been clear from the beginning that we will not use Fitbit health and wellness data for Google ads," he wrote in a blog post.
The investigation underscores the leading role EU authorities have taken in global efforts to regulate the big technology companies.
Vestager has been at the forefront of the movement to rein in the likes of Google and its Silicon Valley rivals. During her first five-year term as competition commissioner, she slapped Google with nearly $10 billion in penalties for multiple antitrust cases involving its Android operating system, advertising business, and shopping service.
Critics say big fines failed to change how tech giants behave and have called on regulators to take tougher action.
Google's plan to acquire Fitbit marked a bold plunge into health and fitness technology for the search behemoth as it tries to become a force in consumer hardware.
Fitbit pioneered wearable fitness technology, with devices that track activities such as running, cycling, and swimming and record heart rates and sleep patterns. The company has more than 28 million active users worldwide and has sold more than 100 million devices.
The EU commission has until Dec. 9 to make a decision. The regulators will also look into how Europe's digital healthcare sector would be affected by the Google acquisition, as well as whether the purchase would give the company the ability and incentive to make it harder for wearable devices developed by rivals to work with Android.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
William Falcon, CEO and Founder of Lightning AI, discusses the ongoing feud between Elon Musk and Sam Altman, and how everyday people can use AI in their lives.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
