Etsy Is Growing Its E-commerce Presence By Focusing On Diversity
Etsy sees diversity as a key driver of growth ー and it has the numbers to prove it. About 55 percent of employees and 50 percent of the board at the e-commerce marketplace are women. Raina Moskowitz, SVP of People at Etsy, and Karina Daniel Parris, artist and owner of Etsy shop "Lovely Earthlings," spoke to Cheddar about representation of women in art and how Etsy is leading the tech sector in diversity.
For full interview [click here](https://cheddar.com/videos/top-etsy-selling-strategies-for-the-female-entrepreneur).
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
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