Etsy: Shoppers Want Personalized Goods This Holiday Season
Holiday season is coming up and consumers are getting their shopping carts ready. To get people ready to find the best items for friends and family, Etsy released its first ever Holiday Trend Guide and Personalization Survey. Dayna Isom Johnson, Trend Expert at Etsy, joins us on set with some of this seasons hottest gifts.
Etsy found that personalization is key for gift givers and receivers. Isom Johnson says it creates an emotional connection for buyers. According to the survey, nearly 40 percent of respondents said they are likely to give or receive a personalized or handmade gift during the holidays.
Isom Johnson also explains that 70 percent of millennials are willing to spend more on gifts that are customized. This compares to 64 percent of the general population. Items at the top of the list will be home décor, clothing and jewelry items. The trend expert brought a few items on set and showcased a customized cat pillow expected to be a hot ticket item on Etsy.
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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