Just like most of the sports and entertainment world, esports leagues have been impacted by the coronavirus outbreak. While competitive teams are adapting to games without their teammates sitting beside them, more people are joining in from home, meaning they can play with even more spectators.
Ben Spoont, CEO of Misfits Gaming Group, told Cheddar Wednesday while many esports events were canceled due to the pandemic, they were able to work with their partners and the different leagues to get back to playing online within a couple of weeks.
“Esports has the ability to adapt really quickly. We’re now back online playing games in front of a lot more people because there are a lot more people at home, so we're excited about that,” Spoont said. “We’re fortunate for more people and to provide a form of entertainment for them.”
Spoont is also the co-founder of Florida Mayhem, a professional esports organization competing in Blizzard’s Overwatch League, and owns teams in all three major esport leagues. Despite being able to get back to playing online within a few weeks, Spoont said that they still had to make some changes.
“We’ve taken our nonessential players and nonessential personnel and removed them from the equation of the teams,” he explained. “When they talk about social distancing and stay in your home, most of our teams live together, so they’ve been continuing to act as a family unit. But instead of playing in the office they’re playing from their apartments.”
Spoont is also trying to help combat this global health crisis by joining in on the Gamers vs. COVID-19 pledge to help spread awareness about “flattening the curve.”
“Esports and gaming could actually do a lot right now to encourage people to stay at home, which is why we think that joining this challenge made a lot of sense. We think it’s important for us to give back to the community and make a meaningful and positive impact through esport’s strengths, which is to play video games and stay at home,” Spoont said.
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Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
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