Just like most of the sports and entertainment world, esports leagues have been impacted by the coronavirus outbreak. While competitive teams are adapting to games without their teammates sitting beside them, more people are joining in from home, meaning they can play with even more spectators.
Ben Spoont, CEO of Misfits Gaming Group, told Cheddar Wednesday while many esports events were canceled due to the pandemic, they were able to work with their partners and the different leagues to get back to playing online within a couple of weeks.
“Esports has the ability to adapt really quickly. We’re now back online playing games in front of a lot more people because there are a lot more people at home, so we're excited about that,” Spoont said. “We’re fortunate for more people and to provide a form of entertainment for them.”
Spoont is also the co-founder of Florida Mayhem, a professional esports organization competing in Blizzard’s Overwatch League, and owns teams in all three major esport leagues. Despite being able to get back to playing online within a few weeks, Spoont said that they still had to make some changes.
“We’ve taken our nonessential players and nonessential personnel and removed them from the equation of the teams,” he explained. “When they talk about social distancing and stay in your home, most of our teams live together, so they’ve been continuing to act as a family unit. But instead of playing in the office they’re playing from their apartments.”
Spoont is also trying to help combat this global health crisis by joining in on the Gamers vs. COVID-19 pledge to help spread awareness about “flattening the curve.”
“Esports and gaming could actually do a lot right now to encourage people to stay at home, which is why we think that joining this challenge made a lot of sense. We think it’s important for us to give back to the community and make a meaningful and positive impact through esport’s strengths, which is to play video games and stay at home,” Spoont said.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
