Esports Bringing People Up Close and Personal With Virtual Reality Tech
*By Michael Teich*
Virtual reality will be revolutionary for esports, but the technology wont reach its full potential in gaming for awhile, said the VP and general manager of Intel's gaming division Frank Soqui.
“It’s very difficult to get VR into the hands of everyone to go use,” Soqui said Thursday in an interview on Cheddar.
Intel ($INTC) is bullish on the market for esports and has been an early supporter of professional gaming.
The company is the official technology partner of the NBA 2K League and has signed on for a multi-year sponsorship of the Overwatch League.
While Soqui thinks VR will continue to spread in the budding esports industry, he said exposing the tech to people first-hand will help them understand the full experience.
That's why Intel is depending on entertainment hubs like Dave & Buster's ($PLAY) to allow users to experience VR gaming.
“We’re looking for these location-based entertainment or destinations where people can go try out something," Soqui said.
“There’s a big audience draw for VR,” he added. “I think you’re going to see a new set of gamers get invited into this marketplace.”
Esports will have an estimated audience of 600 million by 2020, according to a [report by Deloitte](https://www2.deloitte.com/insights/us/en/industry/telecommunications/capitalizing-on-growth-of-esports-industry.html). The firm predicted that by that same year, the global esports market will generate $1.5 billion in annual revenue, largely driven by sponsorship and advertising.
For full interview [click here](https://cheddar.com/videos/intel-bullish-on-vr-in-esports).
David Nelson, Chief Strategist at Belpointe, joins Cheddar News' Closing Bell, where he says that Wednesday's market movement shows a rotation back into the industries that were hit hard in January, but says his eyes are firmly fixed on the January CPI data set to be released Thursday.
Earlier this week, Peloton announced a change in its C-suite, with new chief executive Barry McCarthy telling the company's remaining staff in an email that he’s, 'here for the comeback story.' Greg Martin, Co-Founder of Rainmaker Securities, joins Cheddar's Closing Bell where he discusses how difficult are Peloton's challenges will be to overcome, especially after the company recently laid off approximately 20% of its staff.
Ben McMillan, Founder and CIO at IDX Digital Assets, joins Cheddar News' Closing Bell, where he discusses the significance of CFTC Chairman Rostin Behnam testifying at Wednesday's Senate Agriculture Committee hearing, and when we could expect to see more regulation in place following the second straight day of congressional hearings on the crypto industry.
Truckers in Canada have blockaded the Ambassador Bridge, the busiest border crossing between Canada and the U.S. protesting a COVID-19 vaccine mandate. Cheddar News spoke with Samir Kapadia, head of trade practice at the Vogal Group, about how this impacts trade between the two countries.
Florists are dreading weekend pickups for this year's Valentine's Day, which lands on a Monday. Christina Stembel, founder and CEO of Farmgirl Flowers joined Cheddar News to discuss the challenges presented by shortages caused by supply chain issues, lack of labor, and climate change and how her company is preparing for this year's holiday. “A Monday delivery is just really hard for small businesses like us," said Stembel. "Larger companies have the scale that some of the large transportation carriers will provide a Sunday pick up for Monday delivery, but for small companies like us, that's not an option. So we have to try to convince people to order early."