*By Michael Teich*
After a motorcycle accident ended his basketball career in 2003, former Blue Devils standout and Chicago Bull Jay Williams found a new calling.
Williams was a one-time NCAA champion and second overall pick in the NBA draft, but more than a decade later he's built an extremely successful career as a full-time game and media analyst for ESPN.
"I don’t look at it as a tragedy. I look at it as a gift," he told Cheddar Wednesday of his athletic career-ending accident.
Williams's latest project is new YouTube Originals docu-series "Best Shot," executive-produced by LeBron James and his business partner Maverick Carter. The series, which debuted last week, follows Williams in his new post as a member of Newark Central High School's boys basketball coaching staff. The 8-episode doc, Williams said, exposes the tough challenges young athletes faceーon and off the court.
Although his accident doesn't define him, Williams tells Cheddar he views it as an opportunity to make an impact on the sports world. Earlier this year, he weighed in on the latest debateーwhether college athletes should be paid for court time. He thinks it's about time players get a share of the nearly $1.1 billion in revenue that the NCAA earned last year. He even called for an outright player boycott of the NCAA's Final Four tournament in a [Twitter video](https://twitter.com/RealJayWilliams/status/968643972288704513) last February. Williams's video followed the example of other big names in sports like his TV-partner LeBron and ex-player and fellow ESPN analyst Jalen Rose.
Williams may be optimistic about change, but he knows that it may take a while.
"It’s going to take something monumental to happen."
For more on this story, [click here](https://cheddar.com/videos/jay-williams-gives-his-best-shot-in-new-youtube-docu-series).
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
