Equinox Founder Lavinia Errico Shares Tips on How to Get Healthy in Life and in Business
*By Chloe Aiello*
The founder of Equinox Fitness Clubs and serial entrepreneur Lavinia Errico knows the value of physical fitness. Along with her brothers, she founded one of the most recognizable names in luxury fitness today. But even Errico admits there are limits to the power of a decent workout regimen ー in fitness and otherwise.
"You can be incredibly fit and incredibly unhealthy. I think where we are going, people are going to realize that in order to be healthy, you have to be spiritually healthy, mentally healthy, emotionally healthy, and physically healthy," Errico told Cheddar Thursday.
"I think that's going to be the movement," she added.
That's the spirit that helped Errico grow Equinox into the buzziest name in the business ー and it's not dissimilar to the message she'll communicate when she takes the stage at Girlboss Rally, a conference for female entrepreneurs.
**She told Cheddar some of her top tips for entrepreneurs:**
* **Find what ignites your passion:** Wishing just won't cut it for entrepreneurs. "A wishful desire does not catapult you into action. But when it is a burning desire that comes from you, you're unstoppable," Errico said.
* ** Take control of your mind:** The mind is powerful ー for better or for worse, Errico said. If entrepreneurs take control of their minds, live in the present, and stay away from self-doubt, things will fall into place. "When you can take control of your mind, all of a sudden things start shifting," she said. "Confidence becomes."
* **Get gritty:** Just as working out and eating healthy require dedication, success in a business venture necessitates discipline and hard work, Errico said. "You have to have unbelievable persistence and discipline. You have to get strong, you have to get grit," she said.
* **4. Do what you love (and are good at):** When starting Equinox with her two brothers, Errico said they each tackled parts of the business that represented their individual strengths and passions. One brother took on real estate and investment, the other design, and Errico focused on the fitness itself. "Each one of us really got to focus on what we wanted to do, and I think that's also part of the magic," she said.
* **5. Lay a strong cultural foundation:** When building a brand, construct a strong culture to lay foundations for the future. "Equinox's foundation was so solid, their core, their culture. When we sold that company, the culture was so embedded there ... and your people are your culture," Errico said.
Errico will take the stage twice on Saturday at the [fourth annual GirlBoss Rally](https://girlbossrally.com/) in Queens, N.Y., to speak with entrepreneurs about the trials and tribulations of starting up ー and staying up.
For full interview [click here](https://cheddar.com/videos/equinox-founder-lavinia-errico-shares-her-advice-for-anyone-who-wants-to-build-their-own-brand).
Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.
Spain's government has fined Airbnb 64 million euros or $75 million for advertising unlicensed tourist rentals. The consumer rights ministry announced the fine on Monday. The ministry stated that many listings lacked proper license numbers or included incorrect information. The move is part of Spain's ongoing efforts to regulate short-term rental companies amid a housing affordability crisis especially in popular urban areas. The ministry ordered Airbnb in May to remove around 65,000 listings for similar violations. The government's consumer rights minister emphasized the impact on families struggling with housing. Airbnb said it plans to challenge the fine in court.
Roomba maker iRobot has filed for Chapter 11 bankruptcy protection, but says that it doesn’t expect any disruptions to devices as the more than 30-year-old company is taken private under a restructuring process. iRobot said that it is being acquired by Picea through a court-supervised process. Picea is the company's primary contract manufacturer. The Bedford, Massachusetts-based anticipates completing the prepackaged chapter 11 process by February.
Serbia’s prosecutor for organized crime has charged a government minister and three others with abuse of position and falsifying of documents related to a luxury real estate project linked to U.S. President Donald Trump’s son-in-law Jared Kushner. The charges came on Monday. The investigation centers on a controversy over a a bombed-out military complex in central Belgrade that was a protected cultural heritage zone but that is facing redevelopment as a luxury compound by a company linked to Kushner. The $500 million proposal to build a high-rise hotel, offices and shops at the site has met fierce opposition from experts at home and abroad. Selakovic and others allegedly illegally lifted the protection status for the site by falsifying documentation.
Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."
A rare magnum of Dom Pérignon Vintage 1961 champagne that was specially produced for the 1981 wedding of Prince Charles and Lady Diana has failed to sell during an auction. Danish auction house Bruun Rasmussen handled the bidding Thursday. The auction's house website lists the bottle as not sold. It was expected to fetch up to around $93,000. It is one of 12 bottles made to celebrate the royal wedding. Little was revealed about the seller. The auction house says the bids did not receive the desired minimum price.
