Jason Feifer, editor-in-chief of Entrepreneur Magazine, discusses the December issue which focuses on how businesses can succeed in the upcoming new year. The magazine notes the importance of appealing to new hires emotionally and personally. Jason says that this does not mean perks, as much as it means figuring out what employees feel they need to plan for their futures. We dig heavily into Feifer's own personal prediction for the new year - that truth and transparency are the most important parts of a company's culture. He adds that consumers want to use products or purchase from a company they can trust and ones they feel care about them. Feifer also talks about the importance of design for entrepreneurs as direct-to-consumer companies rise in prominence. He speaks about "unboxing" - trends made popular by companies like "Apple" - which gives each company its own identity and feels personal for consumers.

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Michigan Judge Sentences Walmart Shoplifters to Wash Parking Lot Cars
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
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