Elon Musk's Chicago Loop May Be Ambitious to a Fault
*By Britt Terrell*
Elon Musk is a man with ideas...a lot of them.
But Vanity Fair's Maya Kosoff wonders if his latest project may be more than he can handle.
The Tesla and SpaceX CEO won his bid to build a tunnel from downtown Chicago to O'Hare International Airport, partnering with Mayor Rahm Emanuel to modernize the city's struggling transportation system.
The task, though, may be particularly tricky.
"With public infrastructure, you have contracts with the government, and digging a tunnel underneath the city literally disrupts people's lives. I think it's more impactful so therefore it's kind of the most difficult (problem) to solve," Kosoff said.
The issues are only exacerbated by the fact that the airport link is far from Musk's only project. His SpaceX still aims to send humans to Mars by 2014, and Tesla is developing new cars and trucks, even as it continues to struggle with meeting production targets and burns through cash.
And in her article, ["Is Elon Musk Scamming Chicago?"](https://www.vanityfair.com/news/2018/06/is-elon-musk-scamming-chicago), Kosoff points out that the cost and the time it will take to construct the Chicago Express Loop may also be far higher than anticipated.
"It's supposed to cost a billion dollars," Kosoff said. "But look at the cost of other public infrastructure projects in the country. It cost a billion dollars to build less than a mile of the expanded Q train on \[New York City's\] Upper East Side."
Musk estimates the 18-mile track will take three years to complete and says his Boring Company - not taxpayers - will foot the bill.
For the full interview, [click here](https://cheddar.com/videos/elon-musks-next-big-endeavor).
E-commerce data platform Rokt is prepping for an IPO as it comes off of a $325 million Series E fundraise, and CEO Bruce Buchanan joined Cheddar to discuss the future of his company. He explained how Rokt uses data science to optimize the consumer experience with their clients and discussed the goal to go public in 2023. "We're at a size and scale now where it's important we can give liquidity to investors, we can use the public markets to attract more talent, and we can use the public markets also to go on and acquire more businesses," he said. "We think it's about time that we do list."
Rideshare company Lyft is following its competitor Uber into the food delivery market by partnering with Olo, the on-demand commerce platform, and its dispatch network. Joining Cheddar to discuss the team-up, Olo founder and CEO Noah Glass. "Consumers will be able to place orders through the same apps and websites they go to … and see delivery as an option," he said. "And Lyft is now one of the providers who may be picking up the order on behalf of the consumer and taking it from the restaurant to the consumer." Glass also stated that Olo optimizes deliveries without adding the burden of additional fees on the restaurant side.
Chloe and Halle Bailey are no strangers to hard work. The sisters got their start performing covers on YouTube and have become a force in the music industry. Since then, the two have spread their wings beyond their duo group to individual projects. Now they're coming together to face off in the LG OLED Ultimate Gaming Showdown. Chloe and Halle join Cheddar News to discuss.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Day 8's term is Supply Chain. Definition: (noun) a system of organizations, people, activities, information, and resources involved in supplying a product or service to a consumer.
Software giants Adobe and Microsoft are further partnering to build synergy between their productivity tools for the digital-first workplace. Ashley Still, the senior vice president and general manager of digital media at Adobe, talked to Cheddar about the common vision between her company and Microsoft for simplifying work. "It's really important that companies make sure that the tools and applications that employees have at their disposal make their work delightful and easier," Still said in terms of how to judge the success of the partnership.
Established more than a decade-and-a-half ago, the social news aggregation and community website Reddit, recently valued at $10 billion, is now ready to go public with a confidential filing with the SEC. Greg Martin, co-founder of Rainmaker Securities, spoke to Cheddar about one of the "original" social media companies' future prospects as a public company. "We've seen very successful IPOs from Facebook, Twitter, Pinterest, and Snapchat, in the social media arena, and Reddit is next in that line," Martin said. "So, I think it's time."
Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?