Elon Musk's Chicago Loop May Be Ambitious to a Fault
*By Britt Terrell*
Elon Musk is a man with ideas...a lot of them.
But Vanity Fair's Maya Kosoff wonders if his latest project may be more than he can handle.
The Tesla and SpaceX CEO won his bid to build a tunnel from downtown Chicago to O'Hare International Airport, partnering with Mayor Rahm Emanuel to modernize the city's struggling transportation system.
The task, though, may be particularly tricky.
"With public infrastructure, you have contracts with the government, and digging a tunnel underneath the city literally disrupts people's lives. I think it's more impactful so therefore it's kind of the most difficult (problem) to solve," Kosoff said.
The issues are only exacerbated by the fact that the airport link is far from Musk's only project. His SpaceX still aims to send humans to Mars by 2014, and Tesla is developing new cars and trucks, even as it continues to struggle with meeting production targets and burns through cash.
And in her article, ["Is Elon Musk Scamming Chicago?"](https://www.vanityfair.com/news/2018/06/is-elon-musk-scamming-chicago), Kosoff points out that the cost and the time it will take to construct the Chicago Express Loop may also be far higher than anticipated.
"It's supposed to cost a billion dollars," Kosoff said. "But look at the cost of other public infrastructure projects in the country. It cost a billion dollars to build less than a mile of the expanded Q train on \[New York City's\] Upper East Side."
Musk estimates the 18-mile track will take three years to complete and says his Boring Company - not taxpayers - will foot the bill.
For the full interview, [click here](https://cheddar.com/videos/elon-musks-next-big-endeavor).
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Alcohol brand White Claw is moving into spirits amid an industrywide shift away from hard seltzers. The spiked seltzer brand announced a new line of regular and flavored White Claw premium vodkas. The bottles are available in select markets across North America and come in an unflavored option as well as pineapple mango and black cherry white Claw has dominated the Heart Seltzer market for years. Now bringing the category into the mainstream as more consumers sought those low calorie alcohol drinks.
Stocks are holding relatively steady Wednesday as Wall Street bides its time until the Federal Reserve’s announcement in the afternoon about whether it will tighten the screws further on the economy.
Meme stocks are rising before the opening bell Wednesday after GameStop, one of the most heavily traded off-brand stocks during the pandemic, posted a surprise profit for the fourth quarter.
The rising cost of groceries is pushing more consumers to use Buy Now Pay Later (BNPL) services for necessities such as groceries, according to new data from Adobe Analytics.
