Elon Musk has unveiled a new black and white “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters.
The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.
The billionaire is CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal.
The X.com web domain now redirects users to Twitter.com, Musk said.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
Wall Street is shaky Thursday as investors consider both the upsides and downsides of the latest signals that the U.S. economy remains in much better shape than feared.
Threatened by possible shortages of lithium for electric car batteries, automakers are racing to lock in supplies of the once-obscure “white gold” in a politically and environmentally fraught competition from China to Nevada to Chile.
The number of different electronic cigarette devices sold in the U.S. has nearly tripled to over 9,000 since 2020, driven almost entirely by a wave of unauthorized disposable vapes from China, according to tightly controlled sales data obtained by The Associated Press.
In Wednesday's business headlines, Microsoft CEO Satya Nadella is due in court to defend the company's takeover of Activision Blizzard and United Airlines is under fire over its recent cancellations with CEO Scott Kirby blaming the FAA for the disruptions. Meanwhile, a judge approved Overstock's purchase of Bed Bath & Beyond assets.
