Elon Musk has unveiled a new black and white “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters.
The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.
The billionaire is CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal.
The X.com web domain now redirects users to Twitter.com, Musk said.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
Loy Gordon, owner of Neir's Tavern, joined Cheddar News to discuss how he saved the establishment three times and why he did so. Gordon also showed Cheddar News some specialty drinks that patrons can enjoy.
To celebrate Black-Owned Business Month, Cheddar News visited Neir's Tavern in Queens, one of the city's oldest taverns where the Martin Scorsese film "Goodfellas" was filmed. Loy Gordon, the bar's owner, discussed the history behind the establishment.
WeWork is warning there’s “substantial doubt” about its ability to stay in business over the next year because of its financial losses and its need for cash, among other factors.
You know ESPN the sports media giant. Now brace yourself for ESPN Bet, a rebranding of an existing sports-betting app owned by Penn Entertainment, which is paying $1.5 billion plus other considerations for exclusive rights to the ESPN name.
