Elon Musk has unveiled a new black and white “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters.
The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.
The billionaire is CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal.
The X.com web domain now redirects users to Twitter.com, Musk said.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
GM President Mark Reuss joined Cheddar News to discuss the company's new Cadillac Escalade electric vehicle and talked about how to make affordable EVs for the general public. "That's who we are as a company -- we will offer vehicles for everybody and every different income level," he said.
Lauren Fix, automotive expert with 'The Car Coach,' spoke with Cheddar News to provide tips and advantages on buying a used vehicle. "You let somebody else take the depreciation, which is probably one of the best things ... you then move in at a two- or three-year-old vehicle that maybe was leased, and you can get some great values," she said.
Disney said it's increasing prices for its ad-free streaming services as the company is losing subscribers and also announced it planned to crack down on password-sharing. Cheddar News' Michelle Castillo broke down Disney's moves.
Lawrence Sprung, a certified financial planner and author of 'Financial Planning Made Personal' shares advice about how to teach kids to use credit wisely.
Tapestry, the parent company of luxury handbag Coach and Kate Spade, agreed to buy Capri Holdings, the owner of fashion brands including Michael Kors, Versace and Jimmy Choo.
