Elon Musk has unveiled a new black and white “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters.
The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.
The billionaire is CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal.
The X.com web domain now redirects users to Twitter.com, Musk said.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
Accounting firm PWC is facing a $7 million fine from U.S. regulators.
Build-A-Bear Workshop has been one of the most recognizable and beloved toy brands in the world since opening in 1997. Sharon Price John, CEO of Build-A-Bear Workshop, spoke with Cheddar News about its plans for the holiday season this year as well as the company's first animated feature film.
Pfizer will stop the development of its twice-daily weight loss pill due to adverse side effects.
Stocks were generally flat after the opening bell on Friday ahead of Federal Reserve Chair Jerome Powell's comments in a speech at Spelman College later. Investors are growing optimistic that the central bank is done raising rates and may start cutting next year.
Holiday shopping on a budget.
The network of nearly 4,800 fake accounts was attempting to build an audience when it was identified and eliminated by the tech company, which owns Facebook and Instagram.
Tesla Beginning Cyber Truck Deliveries Today
