Elon Musk Has High Hopes for His Underground Tunnel
Musk claimed on [Instagram](https://www.instagram.com/p/BinoVT6Acpd/?taken-by=elonmusk) that his first underground tunnel in LA is "almost done," pending final regulatory approvals, and promised his Boring Company will initially offer free rides to the public. But investors have come to take the Tesla CEO's bold promises with a grain of salt.
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.