Max Lippe and James Parker, cyclist and spokesperson for Electron Wheel discuss the product that turns every bicycle into an electric one. Max discusses his bike ride to CES with the Electron wheel that will see him cycle 2,800 miles with the technology. The bike ride is in partnership with the Google Campaign and will take 10 days to complete. The ride is to show what the bike can do and to dispel the myth that "e-bikes are for lazy people."

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Companies at CES Focus on ESG and Innovation
Cheddar News Senior Reporter Michelle Castillo reports from the show floor of CES 2023 in Las Vegas on one of the major trends seen across the event and amongst the innovation: a strong emphasis on maintaining and improving ESG standards while creating new value out of sustainability.
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