In this episode of Generation Trader, sponsored by E*TRADE, Cheddar's Hope King and Baker Machado take a look at this year's Super Bowl. They explore the top advertising moments, and how companies are using this opportunity to captivate consumers.
The Philadelphia Eagles took home the Vince Lombardi Trophy at the 52nd Super Bowl, defeating the New England Patriots to capture their first Super Bowl title. Companies reportedly spent $5 Million for a thirty-second spot to capture viewers between the plays Sunday Night.
One major advertiser again this year was Pepsi. One of the game's most talked about commercials featured two of the company's brands, Doritos and Mountain Dew. The ad showcases a singing battle between Game of Thrones star Peter Dinklage, and actor Morgan Freeman, lip syncing to Busta Rhymes and Missy Elliot.
Procter and Gamble's Tide commercials were some of the most well-received during Sunday night's game. The detergent brand purchased several spots featuring Stranger Things actor David Harbour, with a message "Every Ad is a Tide Ad."
Stocks are down across the board Monday, and these companies highlighted fell like the rest of the market. There are a lot of factors you should take into account when deciding where to invest, and we will see how these marketing campaigns will impact performance in the future.
Visa is hoping to hand your credit card to an artificial intelligence “agent” that can find and buy clothes, groceries, airplane tickets and other items on your behalf.
Skift Editor-In-Chief Sarah Kopit discusses how summer travel plans remain uncertain for most as many international travelers are leery to travel abroad. Watch!
Seth Schachner, Managing Director at Strat Americas, on Hollywood's latest blockbusters utilizing content creation. Plus, the future of YouTube and TikTok.
Ashley Gold, Axios' Tech/Policy reporter, discusses what the future of Google and search engines will look like after the tech giant faces an antitrust trial.
A labor rights group has alleged that Starbucks sourced coffee from a major Brazilian cooperative whose member farms were cited for keeping workers in slave-like conditions.
X, the social media platform owned by Trump adviser Elon Musk, is challenging the constitutionality of a Minnesota ban on using deepfakes to influence elections and harm candidates.
Seth Goldstein, Equity Strategist at Morningstar, breaks down Tesla's earnings report, talks Musk's future with the company and how stocks have responded.
