Generation Trader, sponsored by E*Trade, follows and highlights the most compelling business stories that are moving the market. This episode features Netflix ahead of its latest earnings report, with E*Trade's Senior Equity Option Strategist Mary Ryan. Shares of Netflix are already up nearly 18 percent this year, and on Monday shares are trading at all-time highs. Netflix stock has outperformed both Disney and Time Warner. But Time Warner's HBO has done better in the awards race both at September's Emmy's and this month's Golden Globes. Ryan explains how traders can utilize E*Trade's drawing tool to better understand the market opportunity for a stock like Netflix.

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Egg Prices See Largest Monthly Decline in 72 Years
The price of one kitchen staple is dropping at a historic rate. In May, egg prices had their largest monthly decline in 72 years. Ricky Richardson, CEO of South Carolina-based Eggs Up Grill, joined Cheddar News to discuss the state of play in the egg industry as prices fall while food costs overall are on the rise again. Egg prices are "returning to more normal levels now, we're running down about 40% on a year-over-year basis," he said.
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