In this episode of Generation Trader, sponsored by E*TRADE, Cheddar Anchors Hope King and Tim Stenovec take a look at Amazon's stock performance leading up to the company's fourth quarter earnings report. 54 percent of the Cheddar community voted that they turned to Amazon for holiday gifts this past holiday season, according to a Twitter Poll. Research firm GHB Insights said Amazon captured between 45-50 percent of all online holiday sales, thanks in large part to its Prime subscribers. Shares of Amazon are up more than 30 percent in the past three months.

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Jack Daniels Trademark Lawsuit Against Dog Toy Company Heads to Supreme Court
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
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