In this episode of Generation Trader, sponsored by E*TRADE, Cheddar Anchors Hope King and Tim Stenovec take a look at Amazon's stock performance leading up to the company's fourth quarter earnings report. 54 percent of the Cheddar community voted that they turned to Amazon for holiday gifts this past holiday season, according to a Twitter Poll. Research firm GHB Insights said Amazon captured between 45-50 percent of all online holiday sales, thanks in large part to its Prime subscribers. Shares of Amazon are up more than 30 percent in the past three months.

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