E*TRADE Generation Trader - Performance of Olympic Sponsors
Americans are coming off big gold medal wins on Thursday from the women's hockey team to men's curling. For premiere athletes, olympic glory can also come with high-valued sponsorship deals. In this episode of Generation Trader in Partnership with E*TRADE Cheddar Anchors Hope King and Baker Machdo explore the performance of some of the top sponsors at this year's winter games.
Visa is sponsoring a number of U.S. athletes at this years games, including snowboarding gold medalist Chloe Kim, slalom gold medalist Mikaela Shiffrin, and free-skier David Wise.The credit card company, which has sponsored the Olympic games since 1986, says it chooses athletes who embody its values of acceptance, partnership, and innovation.
Shares of visa rebounded this week after the stock--like many others--fell during a broad market sell off earlier this month.
In 2017 Alibaba announced a long-term strategic partnership with the International Olympic Committee. IT will be the official cloud and e-commerce provider for the games until 2028. Alibaba's first global ad campaign for the games showcases the story of Kenya's ice hockey team, and pays tribute to "the greatness of small." This week shares of the company are rebounding after it fell as much as 18 percent at the start of February along with the rest of the market.
Ralph Lauren designed uniforms for Team USA. David Lauren, Chief Innovation Officer at the company, told Cheddar, "We want them to feel like they are representing our country and what our country is about." Shares of Ralph Lauren are down more than 6 percent this month, after a recent disappointing quarterly earnings report.
For Novak Djokovic, this is a relatively easy call. He thinks the French Open is making a mistake by eschewing the electronic line-calling used at most big tennis tournaments and instead remaining old school by letting line judges decide whether serves or other shots land in or out.
A federal judge in Florida has rejected arguments made by an artificial intelligence company that its chatbots are protected by the First Amendment — at least for now.
OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.
Hollywood’s actors’ union filed an unfair labor practice charge against Llama Productions on Monday, alleging the company replaced actors’ work by using artificial intelligence to generate Darth Vader’s voice in Fortnite without notice.
Elon Musk's artificial intelligence company, xAI, says an “unauthorized modification” led its Grok chatbot to post unsolicited claims on social media about the persecution and “genocide” of white people in South Africa.
Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!
