E*TRADE Generation Trader - Performance of Olympic Sponsors
Americans are coming off big gold medal wins on Thursday from the women's hockey team to men's curling. For premiere athletes, olympic glory can also come with high-valued sponsorship deals. In this episode of Generation Trader in Partnership with E*TRADE Cheddar Anchors Hope King and Baker Machdo explore the performance of some of the top sponsors at this year's winter games.
Visa is sponsoring a number of U.S. athletes at this years games, including snowboarding gold medalist Chloe Kim, slalom gold medalist Mikaela Shiffrin, and free-skier David Wise.The credit card company, which has sponsored the Olympic games since 1986, says it chooses athletes who embody its values of acceptance, partnership, and innovation.
Shares of visa rebounded this week after the stock--like many others--fell during a broad market sell off earlier this month.
In 2017 Alibaba announced a long-term strategic partnership with the International Olympic Committee. IT will be the official cloud and e-commerce provider for the games until 2028. Alibaba's first global ad campaign for the games showcases the story of Kenya's ice hockey team, and pays tribute to "the greatness of small." This week shares of the company are rebounding after it fell as much as 18 percent at the start of February along with the rest of the market.
Ralph Lauren designed uniforms for Team USA. David Lauren, Chief Innovation Officer at the company, told Cheddar, "We want them to feel like they are representing our country and what our country is about." Shares of Ralph Lauren are down more than 6 percent this month, after a recent disappointing quarterly earnings report.
From Meta’s Oculus to PlayStation’s VR headsets, Cheddar News anchors Ken Bufa and Kristen Scholer cover the potential for this tech in Cheddar Connected as more heavy hitters like Apple look to take the stage.
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you missed in today's news. Elon Musk has increased his commitment to purchase Twitter to $33.5 billion, Apple is raising its hourly wages for retail stores to compete for talent, and Roblox has announced that it will be partnering with the medically prescribed video game ‘Endeavor’ to help treat patients with ADHD.
After learning that the suspect in the Uvalde school shooting posted about his intentions on Facebook, activists are urging social networks to make changes. Lena Derhally, a licensed psychotherapist and author of "The Facebook Narcissist," joined Cheddar News to discuss the role social media plays in school shootings. "They're not really invested in taking down hateful content," she said about social platforms."In regards to the shooting, it was 15 minutes before that actual threat. It would be pretty hard for a social media company to trace that threat that quickly. But what they can do better is take down threats and hateful content much faster and more than they're doing now."
Esper Bionics CEO Dima Gazda breaks down how they're creating a mind-controlled bionic hand that guest smarter the more you use it, and what this innovation means for the future of the prosthetics industry.
