Our series "Generation Trader" highlights the most compelling business stories that are moving the market while utilizing E*TRADE's innovative trading platform. In this episode Cheddar's Hope King and Baker Machado take a look at Tesla's performance. The automaker reported 2017 fourth quarter earnings last week, so we felt it fitting to take a deep dive on this stock's performance and see how it compares to legacy automakers. It's been a busy time for the company's CEO Elon Musk. Musk's other company, SpaceX, launched the original Tesla roadster into space last week with the launch of the Falcon Heavy rocket. The day after Tesla's latest earnings report you can see a drop in investor confidence. Shares fell more than 8 percent in reaction, but the overall markets were also down big that day. While Tesla did try to smooth over concerns over Model 3 production, the automaker said it expects to spend more money this year than in 2017. The company slightly beat on analyst expectations for revenue, generating $3.3 Billion dollars for the quarter, a 36 percent increase from the year before.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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