E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
VF Hive looks at the intersection of Wall Street, Silicon Valley and Washington D.C. and the egos that drive them. Between Bells follows the latest business, technology, and culture news.
VF Hive editor Jon Kelly, Kristin Scholer and the Hive panel take us through the five biggest stories of the week in politics, business and technology.
Michael Markesbery, Co-founder and CEO of OROS, discusses his company's plan to disrupt the outerwear market through its use of aerogel technology, typically used by NASA for its spacesuits. Markesbery talks how OROS separates itself from high-end competitors like Canada Goose.
Bharath Kadaba, Chief Innovation Officer at Intuit, discusses the company's use of Amazon Web Service for the implementation of it artificial intelligence and machine learning products. He also discusses how the software company aimed at small businesses will handle tax reform should there be a rewrite of the tax code.
General Motors gets ready to unveil its self-driving technology to some pretty eager analysts. It's president said the car will be ready in "quarters, not years." Mike Brown, Technology Reporter at Inverse, explains what this move means in GM's quest to be a leader in the driverless car market.
Cheddar explores the rising popularity of Bitcoin with Rob Marvin, Associate Features Editor at PCMag.com, and Robert Hackett, Reporter at Fortune. The cryptocurrency hit record highs on Wednesday morning before dipping back down to just over $9,000 on Thursday.
The holiday season is officially upon us. If Cyber Monday is any sign of what to expect from the retail sector, we should be prepared for a lot of online shopping. As more dollars exchange hands over the internet, the need to step up efforts to fight online fraudulent activity becomes more important than ever. Michael Reitblat, CEO and Co-Founder of Forter, a real-time fraud prevention company, joined us on set to discuss how to combat fraud.
The recent Uber hack that compromised information of 57 million users has many people worried about cyber security. Reitblat emphasises that everyone needs to calm down, because the cyber threat is not as bad as it seems. He advises that as long as you are prepared, you’re information is more likely to be protected.
Forter offers end-to-end solutions for retail fraud. The company alerts clients in real-time and proceeds to block the fraudulent user. Reitblat offers tips and best practices to avoid becoming a fraud victim.
Former astronaut Mae Jemison is a groundbreaker on many levels. And now she's advocating to get children toys that can teach them about science and technology at an early age.
Michael Copps, a former commissioner at the FCC, told Cheddar that, as current Chairman Ajit Pai pushes to roll back net neutrality regulations, Americans can trust the courts and continue to push back against those efforts.
In October, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE, said artificial intelligence is the next major revolution of our time and selected a state minister to focus on this space. The newly appointed Omar Sultan AlOlama, Minister of State for Artificial Intelligence for the UAE, says his top priority is to discuss how governments should address A.I., and put regulations in place.
In September Elon Musk tweeted, "Competition for A.I. superiority at a national level most likely cause of WW3." Musk has been no stranger about his fears of A.I. AlOlama says every concern is valid. He says Mark Zuckerberg is talking about the short term, while Elon Musk has his eyes on long term. But governments need to have these types of discussions today, says AlOlama.
The UAE is also working on a project in partnership with Oxford University and UNESCO to restore artifacts through technology. Recently, ISIS has destroyed historic artifacts. Through this partnership, the group 3D printed the Arc of Palmyra to bring it back to life. The World Government Summit is from February 11th to February 13th. Omar Bin Sultan Al Olama is the Managing Director of the summit.
