FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bobby Rahal, who became one of an elite group of race car drivers by winning the Indy500 in 1986, has remained a huge part of the racing world. He caught up with Alyssa Julya Smith at the Los Angeles Auto Show preview to talk about his partnership with Jaguar Land Rover, and Jaguar's I-PACE eTrophy Series.
Leaders in media and advertising gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with David Fischer, Vice President of Business and Marketing Partnerships at Facebook.
Yesterday, Bloomberg released a report detailing multiple sexual harassment claims made against venture capitalist Shervin Pishevar. Pishevar was an early investor in Uber, and was accused of making unwanted advances towards work associates.
Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Jarred Snyder is the co-founder of what he calls the first digital philanthropic community dedicated to today's avid sports fans. The platform partners with professional sports teams to create contests and sweepstakes that fans can enter to benefit their charities.
Bill Brown, CEO of property-visualization company Matterport, talks to Cheddar about how technology...from virtual reality to 3D printing, is influencing the real estate market in our "House Rules" segment sponsored by Chase Home Lending.
For this week's keep reinventing segment brought to you by HP, we are taking a look at how one start-up is helping people better understand how the workforce operates and can become more efficient. StrongArm Technologies Founder and CEO Sean Petterson explains how his company is leveraging data to improve efficiency.
Former Wall Street investment manager Will McDonough launched iCash in September 2017. McDonough explains how he is using this network to launch its first product, which applies cryptocurrency to online sports wagering.
This week, both Bitcoin and Ethereum surpassed new milestones. After surpassing the $11,000 mark this week, Bitcoin is now trading at $9,614. Nick Spanos, Founder of Bitcoin Center NYC, and Ryan Vlastelica, Reporter at Marketwatch, break down their take on the cryptocurrency market.
The L.A. Auto Show is about to kick off and will put the latest car technologies front and center. Cheddar got an early look at Lincoln's brand new 2019 Lincoln Nautilus.
