FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
For centuries, getting access to health care in rural parts of the country has been especially difficult. Thanks to telemedicine companies like PlushCare, that reality is changing.
HBO's "Happening: A Clean Energy Revolution" is one of the few documentaries that's actually hopeful about the environment. Filmmaker James Redford joins us to discuss what went into making his latest project.
Khushi Baby is the device that lets babies and mothers in rural India wear their medical histories around their necks. CEO and co-founder Ruchit Nagar joins us to discuss what's behind the landmark technology.
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Cheddar hosts Kristen Scholer and Tim Stenovec discuss the top news of the day. From bitcoin hitting record highs, to AT&T heading to court, we break it all down for you.
Infiniti is continuing to become a competitive force in the luxury car market with its all-new QX50. Alyssa Julya Smith caught up with Infiniti Vice President Randy Parker to learn about the new features, and what makes the QX50 so competitive.
Apple was forced to release its newest update over the weekend due to an issue with phones crashing and rebooting. Sean Aune, Editor-in-Chief of Techno Buffalo, and Michael Simon, Staff Writer for PCWorld, join Cheddar to discuss the root of Apple's problem.
Morgan Cornelius, Small Business Community Lead at Instagram, joins Cheddar to discuss a big milestone: hitting 25 million businesses on the platform. This is up from 15 million in July. She credits the dedication of its users to the fast-paced growth of its businesses on the platform.
The new fitness platform Gixo turns a user's smartphone into a mobile gym. Gixo offers 180 live fitness classes, and costs $24.99 a month for the unlimited option.
Start-up mattress company Nectar sold over 50,000 bed mattresses in their first year of business, and did over $35 million in revenue. The e-commerce company offers a one-year trial period on their mattresses.
