FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Seeking Alpha author Mauro Solis joins Cheddar to discuss his views on Google's Chromebook business. He looks specifically at how it will generate profit for the tech giant.
On Wednesday, Wix.com launched a new Wix Code platform that combines Wix editor with features for advanced applications and design. Nir Zohar, President and COO of Wix, joins Cheddar to discuss how the new platform will make the website design process easier.
On this episode of "This Changes Things," we speak to the founder of Tibi about the challenges she faced launching the company while living abroad in Hong Kong. Plus, a look at how managers can handle workplace issues ranging from office relationships to harassment.
Closing Bell brings you all the latest business, tech, political, and market news.
The holiday retail season is also a busy time of year for cybercriminals. With increased transactions in physical malls and online, hackers are taking advantage, and using any opportunity to hack into personal systems and personal information.
Since Knixwear was created in 2013, the company has sold over 1 million bras and pairs of underwear. The intimates brand broke Kickstarter records with the most funded fashion project in the site's history.
Black Friday and Cyber Monday are two of the biggest shopping holidays in the United States. Brand Innovators Chief Marketing Officer Ted Rubin explains how this shopping holiday is evolving.
As part of Cheddar's partnership with WeWork, we are introducing our viewers to start-up founders disrupting industries. The three co-founders of photo-sharing platform Blurr Technologies, Sam Marley, Daniel Korman, and Daniel Arvidsson, join to discuss how they were inspired to launch their company in college.
As consumers opt for convenience, many are leaving behind cash and moving towards digital payment solutions. Shiv Singh, SVP of Innovation and Strategic Partnerships at Visa, joined us to discuss the key trends transforming commerce.
The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
