FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Could a merger of SpaceX and Tesla be in Elon Musk's future?
An analyst at Morgan Stanley seems to think so, writing a note that lays out several reasons why, he thinks, a full partnership between the two companies could happen. Linda Lacina, Managing Editor at Entrepreneur joins Cheddar to discuss the news.
Jon Steinberg talks exclusively with Cheddar board member Scott Belsky about his new position at Adobe Cloud. Belsky was named Chief Product Officer and Executive Vice President of Adobe's Creative Cloud on Wednesday night.
Closing Bell brings you the biggest business, tech, and media stories.
The Company's co-founder, Dawoon Kang, says that the new video feature will lead to better connections among users.
This holiday shopping season saw a big surge in consumers shopping on mobile. HP's General Manager and Vice President of Americas Channel Stephanie Dismore breaks down the key trends in retail.
Time Magazine unveiled its 2017 Person of the Year on Wednesday. This is the year of "The Silence Breakers," which are the voices that launched a moment. Time Assistant Managing Editor Claire Howorth explains what went into making this issue.
The bitcoin surge is showing no signs of slowing down. The price of the cryptocurrency rising $1,000 in less than 24 hours. Joe Lubin, Co-Founder of cryptocurrency Ethereum, joined Cheddar to discuss the future of blockchain and digital money.
Between Bells brings you all the biggest political, business, and culture stories, from Hollywood to Washington, D.C., and beyond.
Sprint just launched a new partnership with Hulu, offering the streaming service to its Unlimited subscribers. Doug Garland, Sprint's VP of Innovation and Partnerships, joins Cheddar to reveal why the relationship makes sense for both parties.
Your Cheddar With Ally: Personal finance advice from top experts. On Opening Bell, the latest tech, business, and finance news.
