FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
It's been a wild ride for Bitcoin this week. Cheddar Anchors Tim Stenovec and Baker Machado speak to an early investor in this cryptocurrency, Jalak Jobanputra, to get her take on this market.
McAfee is out with its third annual report of the most hackable gifts this holiday season. Gary Davis, Chief Consumer Security Evangelist at McAfee, breaks down the report.
Bitcoin is on a rollercoaster ride this week. The price rose about $20,000 on some exchanges, but on others, it stayed around $16,000. Ryan Surber, Contributor for Seeking Alpha, and Daniel Roberts, Senior Writer at Yahoo Finance, take a look back at the week in cryptocurrency.
Between Bells brings you the latest political news, business stories, and celebrity interviews.
Between Bells brings you today's top headlines from Cheddar's Flatiron studio in New York.
In just a few short years, Jet.com went from a bootstrapping start-up to the rapidly-scaling online arm of one of the world's biggest retailers. Cheddar is live at the company's New Jersey headquarters with VP of Analytics Jack Hanlon and Senior Director of Research Ben Babcock.
Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing.
Opening Bell brings you the latest in business, tech, and political news from the floor of the New York Stock Exchange.
Kristen Scholer and Brad Smith take a look at today's top stories.
Woebot is an A.I. chat robot on Facebook that is increasing access to therapy. The new chatbot is a digital alternative to going to see a therapist, and is currently free.
