FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Wedding-planning brand The Knot is releasing a new book about how to make your wedding uniquely yours. Editor-in-Chief Kristen Maxwell Cooper joins us to preview what's inside.
In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality into the mainstream.
Seeking Alpha author Kirk Spano joins Cheddar to discuss his view on the electric vehicle industry and how it relates to the demand for oil. He talks about fracking and the "peak" of the oil plateau.
John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August.
Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world.
Boeing's Chief Executive has once again told the public his company will beat Elon Musk's SpaceX in its mission to Mars. Will Goodman, Managing Editor at Rockets are Cool, joins Cheddar to discuss the competition between the two aviation companies.
The first installment in Cheddar's Series "The Crypto Craze." Anchors Hope King and Baker Machado look back at the week in cryptocurrency, and speak with players and experts in this field.
Entrepreneur Ramon Van Meer changed his life 2.5 years ago when he ditched his travel agency to develop fan pages for various interest. Now, Soap Hub is his main business, and the fan page brings in about $2.5 million per year.
FoodieTrip wants you to eat like a local, no matter where you are in the world. The New York based start-up is the first peer-to-peer marketplace that connects travelers with local food guides all around the globe.
Valeisha Butterfield Jones is the CEO of Women In Entertainment Empowerment Network, a former Obama Administration official, and a former Google executive. Jones gives her perspective on the moment of reckoning that Hollywood, media, and politics are experiencing amidst sexual misconduct allegations.
