FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Everything is going "smart" these days...your cars and home, for example. But what about your hotel room? Hilton launched its first "connected room" on Tuesday, which aims to give guests a customizable stay by using just their phone.
2017 was an exciting year for the tech sector, especially the FAANG stocks. Lindsey Bell, Investment Strategist for CFRA, and Ryan Vlastelica, Reporter at MarketWatch, join The Long and The Short to discuss the year's ups and downs.
Chris Young says that companies should always feel as if the organization is not doing enough. He shares some tips for both companies and consumers to optimize their cyber security strategies.
New York EdTech Week attracts over a thousand tech innovators, investors, policymakers, and others, with the goal of making new advancements in education technology. Jonathan Harber, Co-Founder of StartEd and Producer of the event, was with us to discuss the upcoming event.
Technology moves fast and doesn't wait for anyone. New digital innovations such as cloud computing have forced businesses to adapt quickly in order to keep up with innovation. Jason McDonald, U.S. President for Contino, a consulting firm helping brands adopt new tech, was with us to chat about how businesses are responding to rapid changes in technology.
Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Kimbal Musk is on a mission to base the American restaurant and food system on clean farming and eating. He is transforming food the same way his brother, Elon, is transforming electric cars and space travel.
On December 15th Hip Hop artist Jeezy releases his brand new studio album, "Pressure." The artist and entrepreneur kicks off his nationwide tour at the end of the month. He stops by Cheddar to discuss his projects on the stage, and in business.
BlackRock Investment Institute released its 2018 Global Investment Outlook on Monday. Terry Simpson, Multi-Asset Investment Strategist at the Institute, explains his outlook for the economy heading into the new year.
Between Bells brings you the latest political news, along with a few doses of business, culture, beauty, and tech.
